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From the Echo to the Echo Connect, Amazon has been busy introducing a flurry of new products for consumers, according to a report by the&nbsp;Business Insider. These products are designed to provide interactive conveniences to the consumer and make life easier at every turn.

But are these latest products an attempt at overwhelming consumers and making them think they need something that they can very well live without? One may question what Amazon is looking to accomplish with these massive product launches and if they are really necessary.

Ten members of&nbsp;Forbes Technology Council&nbsp;weigh in on what they think Amazon is looking to achieve with its near constant release of gadgets. Here is what they have to say:

1. Target Different Demographics

Not everyone wants the same thing, so it’s nice to have a product line that feels more personalized and customized for the needs of different audience segments. It shows the range and focuses on different needs. -&nbsp;Chalmers Brown,&nbsp;Due

2. Reinforce Leadership Role In Voice Innovation

Amazon continually embraces risk in the fringe areas of its business. It has always been willing to try various creative ideas and keep winners and drop losers. In this case, I think Amazon should reinforce its leadership role in voice innovation. Whether any individual gadget fails, I think Amazon will succeed in the end. -&nbsp;Timothy McGuire,&nbsp;Sound United&nbsp;

3. Drive Shareholder Value

Amazon is in a unique financial position in that by leveraging debt across vertically integrated businesses it can throw whatever it wants at the wall to see what sticks. When something sticks, Amazon will invest sigmoidally in an attempt to drive shareholder value around that space. It’s not un-strategic; rather, it’s a strategy that only a company like Amazon can technologically and fiscally afford. -&nbsp;Carson Kahn,&nbsp;Volley

4. Become The First Trillion-Dollar Company

As Amazon’s track record has shown, it values innovation over dividends. This seems not to bother its shareholders one bit, as long as it continues its projection to be the first trillion-dollar company. It will continue to have a presence in every aspect of our lives, illustrating that it is capable of breaching new markets in both the physical and digital realm. -&nbsp;Daniel Hindi,&nbsp;BuildFire

5. Become Everything For Everyone

Amazon’s track record demonstrates its unquenchable drive to become everything for everyone, and its latest releases are just another example of its pursuit of this ultimate goal. Increased gadget release leads to more engagement with the company and brand, furthering Amazon’s traction with customers and providing it another avenue with which to expand and grow. Amazon will only speed up. -&nbsp;Alexandro Pando,&nbsp;Xyrupt

6. See What Sticks

Amazon has great services, but it doesn’t have a consumer device platform like Apple or Google. Every house with an Echo device becomes part of Amazon’s end-to-end e-commerce ecosystem, so it’s less interested in spinning a profit up front. By flooding the market with cheap smart devices, Amazon hopes to scale its platform into every home before Apple and Google can get their foot in the door. -&nbsp;Vik Patel,&nbsp;Nexcess

7. Take Advantage Of Holiday Shopping Season

I think this is a great time for Amazon to launch its new line of products. During the holidays, people are searching for the perfect gift. With a tech gift, you don’t have to worry if it’s going to fit or not. It’s no surprise that the tech products Amazon releases range in giftable prices. -&nbsp;Thomas Griffin,&nbsp;OptinMonster&nbsp;

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Shutterstock

From the Echo to the Echo Connect, Amazon has been busy introducing a flurry of new products for consumers, according to a report by the Business Insider. These products are designed to provide interactive conveniences to the consumer and make life easier at every turn.

But are these latest products an attempt at overwhelming consumers and making them think they need something that they can very well live without? One may question what Amazon is looking to accomplish with these massive product launches and if they are really necessary.

Ten members of Forbes Technology Council weigh in on what they think Amazon is looking to achieve with its near constant release of gadgets. Here is what they have to say:

1. Target Different Demographics

Not everyone wants the same thing, so it’s nice to have a product line that feels more personalized and customized for the needs of different audience segments. It shows the range and focuses on different needs. – Chalmers BrownDue

2. Reinforce Leadership Role In Voice Innovation

Amazon continually embraces risk in the fringe areas of its business. It has always been willing to try various creative ideas and keep winners and drop losers. In this case, I think Amazon should reinforce its leadership role in voice innovation. Whether any individual gadget fails, I think Amazon will succeed in the end. – Timothy McGuireSound United 

3. Drive Shareholder Value

Amazon is in a unique financial position in that by leveraging debt across vertically integrated businesses it can throw whatever it wants at the wall to see what sticks. When something sticks, Amazon will invest sigmoidally in an attempt to drive shareholder value around that space. It’s not un-strategic; rather, it’s a strategy that only a company like Amazon can technologically and fiscally afford. – Carson KahnVolley

4. Become The First Trillion-Dollar Company

As Amazon’s track record has shown, it values innovation over dividends. This seems not to bother its shareholders one bit, as long as it continues its projection to be the first trillion-dollar company. It will continue to have a presence in every aspect of our lives, illustrating that it is capable of breaching new markets in both the physical and digital realm. – Daniel HindiBuildFire

5. Become Everything For Everyone

Amazon’s track record demonstrates its unquenchable drive to become everything for everyone, and its latest releases are just another example of its pursuit of this ultimate goal. Increased gadget release leads to more engagement with the company and brand, furthering Amazon’s traction with customers and providing it another avenue with which to expand and grow. Amazon will only speed up. – Alexandro PandoXyrupt

6. See What Sticks

Amazon has great services, but it doesn’t have a consumer device platform like Apple or Google. Every house with an Echo device becomes part of Amazon’s end-to-end e-commerce ecosystem, so it’s less interested in spinning a profit up front. By flooding the market with cheap smart devices, Amazon hopes to scale its platform into every home before Apple and Google can get their foot in the door. – Vik PatelNexcess

7. Take Advantage Of Holiday Shopping Season

I think this is a great time for Amazon to launch its new line of products. During the holidays, people are searching for the perfect gift. With a tech gift, you don’t have to worry if it’s going to fit or not. It’s no surprise that the tech products Amazon releases range in giftable prices. – Thomas GriffinOptinMonster 

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