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Last year, for the first time ever, the amount spent on digital advertising surpassed that spent on television ads. This year, that trend is expected to continue. Last year, Facebook made over $26 billion in revenue, a number that exceeded analysts’ expectations and that represented a $9 billion increase over the previous year.

The driving force behind both of these trends is the fact that the world’s biggest and most beloved brands have turned to social media marketing in order to reach prospective customers.

According to an article in AdAge, even traditionally conservative brands have come to realize that social media marketing is the future. As AdAge journalist Deborah Williamson notes, “Brands like Citi have come to realize that the traditional way of thinking about video — as merely a 30- or 60-second TV spot — is outdated.” 

Social media has become popular with brands because they are only able to reach younger audiences online. When members of Generation Z consume content, they do it on a smartphone, not through a television. For brands to stay alive, they must learn to create social media content that appeals to Gen Zers. This article offers marketers 5 tips on how to do just that.

1. Invest In Interactive Technologies 

Brands that already appeal to Gen Zers have created powerful social media campaigns that drive awareness on a social media platform, and then motivate Gen Zers to take an action that brings them in contact with interesting technologies.

American Eagle

American Eagle is investing in interactive technologies.

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Last year, for the first time ever, the amount spent on digital advertising surpassed that spent on television ads. This year, that trend is expected to continue. Last year, Facebook made over $26 billion in revenue, a number that exceeded analysts’ expectations and that represented a $9 billion increase over the previous year.

The driving force behind both of these trends is the fact that the world’s biggest and most beloved brands have turned to social media marketing in order to reach prospective customers.

According to an article in AdAge, even traditionally conservative brands have come to realize that social media marketing is the future. As AdAge journalist Deborah Williamson notes, “Brands like Citi have come to realize that the traditional way of thinking about video — as merely a 30- or 60-second TV spot — is outdated.” 

Social media has become popular with brands because they are only able to reach younger audiences online. When members of Generation Z consume content, they do it on a smartphone, not through a television. For brands to stay alive, they must learn to create social media content that appeals to Gen Zers. This article offers marketers 5 tips on how to do just that.

1. Invest In Interactive Technologies 

Brands that already appeal to Gen Zers have created powerful social media campaigns that drive awareness on a social media platform, and then motivate Gen Zers to take an action that brings them in contact with interesting technologies.

American Eagle

American Eagle is investing in interactive technologies.

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